Jerry G. Kliatchko, Ph.D., is a Doctor of Public Communication from the University of Navarra in Pamplona, Spain.<\/strong> He was Vice President for Academic Affairs and Corporate Communications of the University of Asia & the Pacific from 2004 to 2010. He is currently the Dean of the UA&P School of Communication.<\/p>Dr. Kliatchko began the graduate program in Integrated Marketing Communication (IMC) of UA&P in 1997. In 2005, he initiated the Asia Pacific Tambuli Awards, the pioneer global advertising award show on effective brand purpose, honoring brands that do well by doing good. He teaches two subjects in the IMC program at UA&P, namely, IMC Principles, and IMC Cases. His publications include journal articles that examine the theory and practice of IMC.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t