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<\/strong><\/p>\n <\/strong><\/p>\n Brand Leaders for Business<\/strong><\/p>\n Integrated Marketing is a brand management course that develops strategic, analytical, and creative thinkers to become not just marketers, but brand leaders for total\u00a0business.<\/span><\/p>\n On their fifth and final year, IMC graduate students undergo the Professional Residency Program, a hands-on application of theories and concepts. Each student is expected to function and perform as full team member of his\/her assigned firm during this 10-month work-and-study period. The student resident is evaluated by a member of our faculty through a monthly written report by the resident, an evaluation at the end of each semester by the immediate supervisor-in-charge, an on-site visit by the faculty member assigned, and a final written report by the resident at the end of the program.<\/p>\n For more information, visit the UA&P School of Media and Marketing website<\/a>.<\/p>\n [\/et_pb_text][et_pb_toggle title=”Curriculum” icon_color=”#ec9715″ open_icon_color=”#ec9715″ _builder_version=”4.22.2″ title_text_color=”#ec9715″ title_level=”h2″ title_text_align=”left” custom_margin=”||5px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Business Communication Media Ethics & Law Integrated Marketing Principles Integrated Marketing Cases Professional Residency I Professional Residency II [\/et_pb_toggle][et_pb_toggle title=”Faculty” icon_color=”#ec9715″ open_icon_color=”#ec9715″ _builder_version=”4.22.2″ title_text_color=”#ec9715″ title_level=”h2″ title_text_align=”left” custom_margin=”||5px||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n One of the key strengths of the IM Program is its strong support from industry. The faculty members include some of the best and finest industry leaders in the field of marketing. Students are to be trained by a number of CEOs, managing directors, and senior executives of marketing firms. Core subjects are taught by full-time faculty members, who obtained doctorate degrees from local and foreign universities. To uphold its commitment to a work-and-study approach to learning, faculty members work closely with industry practitioners on research and consulting projects.<\/p>\n\n
3RD YEAR 1ST SEM<\/h5>\n
Brand Management
Marketing Research
Business Math
Foundations of Management<\/p>\n<\/h5>\n
3RD YEAR 2ND SEM<\/h5>\n
Advertising and Public Relations
Brand Analytics 1
Consumer Research
Branding Strategy<\/p>\n<\/h5>\n
4TH YEAR 1ST SEM<\/h5>\n
Brand Analytics 2
Digital Marketing
Media Strategy and Design
Sales & Channels Marketing
Creative Thinking and Strategy
E-Commerce<\/p>\n<\/h5>\n
4TH YEAR 2ND SEM<\/h5>\n
Brand Innovation and Design
Marketing Finance
Global Marketing
Marketing Technology
Elective 1: Entrepreneurship
Elective 2<\/p>\n<\/h5>\n
5TH YEAR 1ST SEM<\/h5>\n
Integrated Marketing Effectiveness
Leadership and Reputation Management<\/p>\n<\/h5>\n
5TH YEAR 2ND SEM<\/h5>\n
Business Models and Brand Architecture
Special Topics, Thesis & Revalida<\/p>\n<\/ul>\n